The White Room (Hamsy) #243

The White Room, in Hamilton, is a must visit if you're passing through. I say 'passing through' because let's be honest 90% of people don't stop in Hamilton for long periods of time. I always find they have amazing service which keeps me coming back. Unfortunately, I can't say the same for similar stockists in Hamilton. Let's iron something out here, because when I was back in NZ I saw A LOT of it. So for example I walk into a store I see a cut out copy of the same girl in each store. I'm generalizing here but it is the truth, I see a girl with dip dyed hair, heels she can't balance in, poorly applied pink lipstick, and an attitude that screams I've had my period for four weeks straight. Probably not the best combination for making sales. And no we are not talking about low end stores selling generic singlets. I was naieve enough to think this was an isolated Hamilton incident. Turns out it's not, NZFW was the same. Not everyone was like that, but there was a large majority that thought they were the crispiest potatoe chip in the bag. I question what these people think fashion is about. Personally I fucking hate the word fashion. It shouldn't be called that. I think of it like watching a constantly evolving museum exhibit of art, and fashion week is so much fun because it's the ultimate curation of this crazy exhibit that exists everyday on the street. Maybe I'm too old school, but If I were back in 1937 and Kandinsky painted and exhibited work everyday I'd be way more into painting. Clothing is the freshest and most readily available artform out there.  Walk outside and it's right infront of you. Truth is I don't give a shit about the fact you know whos who and what's what, the industry is a lot bigger than the retail job you're working in.  Don't be oblivious, and don't be a bitch. And ask yourself are you obsessed with the idea of a life you can't support? Or do you genuinely care about the execution and aesthic behind a brand? Rant over. Visit the White Room.
Peace, Morgs