A quick note on twitter users and how to use it effectively:
The Follow Backs
Users who follow back everyone who follows them.
The Over Follows
Users who follow everyone who follows them and more. Usually these people have a lot of followers but very little engagement with their audience. That's not always the case but more often than not it is.
The Full Engagement Users
This is usually people with broad public profiles and, consequently, large fan bases - celebrities.
And then there's the rest of you who are probably saying, "I don't even understand what twitter is. Stop telling me this Morgs." In that case just pretend you never read this.
I was trying to explain this to a designer the other day and he just didn't get it so I hope this makes a bit more sense. Lets be honest, not everybody's a celebrity. I think if you can create a balance between all 3 types of users then you're pretty much set.
Tweet me.
Morgs

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