Sunday, June 10, 2012

Twenty Seven Names S/S '13 Nine Lives #156


The two ladies behind one of NZ's 'cult craze' labels, Twenty-Seven Names, have yet again come up with an exciting spring/summer collection. After starting their label in 2005, previously Love Lies Bleeding, Anjali Stewart and Rachael Easting have built a successful indie label. From making t-shirts in their Wellington flat they now roll with big guns such as Urban Outfitters.

The '2013 S/S look plays on the preppy but disheveled 'school girl' aesthetic. As always with Twenty-Seven Names I look more at the cut of their garments. Their clothing is always constructed in way that makes the female figure look pretty freaking flawless. The draping, the fit, the collars, they're consistently the best in New Zealand.

As the name of the collection (Nine Lives) suggests there’s a strong reference to the feline species. Although I wasn't really convinced with the cat print at first I must admit it is starting to grow on me. I think it will have more of an effect on those who like 1950's vintage or, on the other hand, those who watch Youtube videos of cats all day. I'm joking. Or am I? Regardless that's pretty much everyone because lets be honest who doesn't love watching cats do weird things? Irrelevant tangent. Make sure you check out the new collection it wont disappoint. 


Peace, Morgs

No comments:

Post a Comment